Something happened late last year involving Lewis Hamilton, a little boy and princess costume but I am not here to talk about that. Hamilton is featured in PUMA’s newest performance proposition for men campaign. As the newest addition to the PUMA family, the four-time FIA Formula One™ World Champion will spearhead the Men’s Training Business, beginning with the 24/7 marketing campaign, which redefines the brand’s performance philosophy in a time when workouts are no longer constricted to the gym.
PUMA believes that Hamilton is the perfect embodiment of the 24/7 training proposition. With his unending travels and insane schedule, he demonstrates just how necessary it is to have a wardrobe that performs from the gym to the street. The brand has recognized that the city itself can be the gym, track and stage all day, every day, which is how “24/7” came about.
The streetwear line is built to perform. Product designs feature a fusion of high performance training technologies with streetwear styling to create the most flexible collection to date. As PUMA’s newest brand ambassador, Hamilton showcased his training skills at the first ever Global Team Faster Summit in Los Angeles.
The event brought together over 100 PUMA trainers from around the world to partake in a fully immersive brand experience featuring street training workouts and workshops that encourage personal hustle.
Song playing inside my head: Cardi B’s Bartier Cardi